About Us

The PRL mission is to exceed customer expectations by delivering industry leading revenue performance to healthcare providers through transparency, innovation and long-term trust in our RCM partnership.

The RevCycle Ecosystem

Physicians Resources LTD (PRL) is a leading provider of Revenue Cycle Management (RCM) services for healthcare. We deliver strategic and operational transformation to the revenue cycle management for physician practices, hospitalist organizations and healthcare businesses. With advanced RCM technology and extensive healthcare experience, we solve the most daunting RevCycle challenges facing healthcare organizations today.

The PRL RevCycle Ecosystem is our innovative end-to-end approach to revenue cycle management. It seamlessly integrates into your organization to deliver top financial performance and revenue integrity by connecting patient payments, clinical documentation, and financial processes for better cash flow and increased net revenue. Our proven compliant solutions provide the foundation for accurate care reimbursement, reduced operating costs and a better experience for patients.

Here’s how we live our values everyday:

Innovation

In the innovation that our teams deliver in every aspect of the business.

Commitment

In our commitment to our employees, clients, community and work performance.

Integrity

In the integrity we demonstrate in all aspects of personal and professional conduct towards each other, our clients and our community.

Executive Team

Brian Hall

President and CEO

Amy Cerruti

Chief Growth Officer

Chris Fay

Chief Information Officer

Jody Holt

Chief Financial Officer

Amanda Cecconi

Chief Marketing Officer

Brad Cox

VP of Revenue Cycle Operations

Shannon Hathaway

VP of People & Culture

Cheryl Nelson

Vice President of Client Services

Bill Poliquin

Senior Controller

Tim McNamara

Senior Advisor for Business Development

Gail Yazbek

Director of Contracting & Credentialing

Elise Estes

Director of Client Engagement

Dannielle Murray

Director of RCM

Stefenie Sappet

Director of RCM

Pam Altner

Director of Coding, Compliance, and Education

Chris Fay - Chief Information Officer

Chris has overall responsibility for the technology, security and client on-boarding at PRL. Chris has over 25 years of experience with designing and implementing business solutions in large, medium and small organizations. Under Chris’ guidance, PRL has implemented various cutting-edge technologies and has the ability to interface with over 20 different EMR and practice management systems. Chris has been with PRL for 12 years.

Brian Hall - President and COO

Brian’s goal of fostering a client-centric and innovative environment has positioned PRL as one of the leading RCM vendors in the country. By providing overall financial, operational and strategic leadership, Brian takes overall responsibility for the growth and performance of the company. He is continually evaluating our technology, offerings, and partners to ensure that PRL remains at the forefront of our industry.

Amy Cerruti - Chief Growth Officer

A strategic thinker, Amy is willing to ask the difficult questions and challenge the status quo. She has learned to lead through candor, humor, vulnerability, and gratitude. With over 30 years’ experience in healthcare revenue cycle and IT, Amy is responsible for growing the PRL business. She’ll do so with her customer-first mindset and her commitment to always be learning.

Outside of work, you can find Amy in a rink watching her four kids play hockey or in the kitchen cooking up a storm.

Jody Holt - Chief Financial Officer

Jody Holt brings more than 25 years of experience in finance and operations to PRL with a track record of positioning companies for strategic growth. At PRL, Jody’s focus is implementing process and procedures based on best practice to ensure the ability to support clients at scale. Jody will come alongside the team to strategize the business to position PRL for growth and value creation.

Jody began her career with PricewaterhouseCoopers (PwC), has led finance at numerous companies and is a CPA. She earned a B.S. in Accounting with Honors from The Pennsylvania State University.

Jody enjoys the great outdoors including hiking, running, skiing and being with friends and family.

Amanda Cecconi - Chief Marketing Officer

Amanda brings 30 years of marketing leadership to PRL including a long history of positioning growth stage companies for success. For the past 14 years she’s been at the helm of Punching Nun Group, a healthcare marketing consultancy located in Nashville TN. With expertise based on working with more than 100 companies in every facet of healthcare service and technology she is dedicated to generating high impact leads supporting sales growth, facilitating the expansion of companies from regional to national and positioning healthcare tech-enabled service organizations as thought leaders.

Prior to Punching Nun, she was chief marketing officer for Nashville startup Change Healthcare, and had senior marketing roles with Cybera, Covad, and Cendant Corporation.

Amanda earned a BS in Economics from Saint Vincent College and a Master’s in Business Administration from Wayne State University.

A collegiate basketball player, Amanda remains admittedly competitive. She continues to serve as a member of the board at Saint Vincent and on several non-profits in the Nashville community where she lives with her husband and three adult children.

Brad Cox - VP of Revenue Cycle Operations

Brad Cox brings more than 15 years of Revenue Cycle operations expertise to PRL. Brad’s specialties include revenue cycle management, practice performance, operations management, project management, process improvement, and team and individual development. He has a successful track record of optimizing operational performance through strategic planning, process improvement, configuration management, and best practice customer service improvements.

Brad earned his undergraduate degree in Management, MIS, and Marketing from Purdue University where he also attained a Master’s in Business Administration.

Brad is a family man who enjoys the outdoors and physical activity with his daughters. These activities include running, soccer, biking, ice skating, horseback riding, gymnastics, and yoga. Brad is a self-proclaimed baker and grill master. He and his family are adventurous and relish travel and new experiences.

Shannon Hathaway - Director of Talent Management and Development

With 20 years of Leadership and Human Resource experience, Shannon is responsible for providing strategic guidance and leadership for all aspects of the human resources function and assisting with establishing vision and direction for the full complement of core development programs, policies, and services. This includes coaching and guidance to the Team at PRL to match Client and Employee satisfaction. Shannon joined the PRL Team in 2020 and had previously held director-level roles in a variety of industries ranging from retail to technology and manufacturing. She holds a Bachelor’s in Business from Southern New Hampshire University. Outside of work, you’ll find her skiing the slopes throughout New England with her family.

Cheryl Nelson- VP of Client Services

Cheryl focuses on building and promoting our client relationships and developing strong partnerships. She has extensive experience in analyzing metrics and trends, and identifying practice revenue issues. She has a proven ability to reduce accounts receivable by identifying operational gaps and driving successful process improvements. Prior to joining PRL, Cheryl held a senior manager position at one of the largest revenue cycle firms in the US.

Bill Poliquin - Controller

Bill Poliquin brings over 40 years of business management experience. As the Controller, Bill oversees all financial aspects of the company. Bill works closely with all the departments to achieve our corporate goals. He monitors daily activity and reconciles all bank and loan accounts. He maintains our corporate books, oversees the Accounting Department, and assists in Federal and State tax returns. Bill is an alumnus of Bentley College.

Tim McNamara - Senior Advisor for Business Development

Tim has more than 34 years of experience and success in the healthcare IT and RCM services industry. As an entrepreneur in the industry, the majority of his career has been spent helping launch and grow successful companies. Throughout this period in information technology and revenue cycle services, Tim has developed strong and lasting relationships with customers and partners alike.

Gail Yazbek - Director of Contracting and Credentialing

Gail has been with PRL for over 18 years in a range of supporting roles, most notably developing and implementing our credentialing and contracting service department. It is her responsibility to oversee credentialing and enrollment activities for over 250 physicians. This includes developing and maintaining workflows, processes, performance metrics, and management tools for performance excellence. In addition, Gail embraces this leadership role and maintains great working relationships with our clients, provider organizations, and affiliated insurance companies.

Elise Estes - Director of Client Engagement

Elise’s primary responsibility includes providing operational oversight and workflow improvements. In addition, she has responsibility for our patient experience, coding, charge and payment reconciliation, denial management and revenue integrity teams. Elise has been responsible for implementing, overseeing and reconciling our robust e-pay and mobile pay solutions. She leverages her 10 plus years of RCM operation experience to improve outcomes and coordinate with our account executives to ensure our clients maximize their results.

Dannielle Murray - Director of RCM

Dannielle Murray joined PRL in early September of 2020 as one of our RCM Directors. She has brought many years of experience in revenue cycle management and operations to our PRL Team. Dannielle’s experience awards her the ability to adapt quickly in a fast-paced environment, communicate effectively and efficiently, and solve difficult problems making her a valued member of the team. She does all this with her contagious and infectious positive attitude. Currently, Dannielle is head of our Ortho Pod and Multi-Specialty Pod, where she oversees all operations and activity for Accounts Receivable, RCM, Specialty Billing, and Coding.

Stefenie Sappet - Director of RCM

Stefenie has over 15 years of experience in healthcare with a focus on revenue cycle management and currently has responsibility for over 125 providers. She has deep expertise in work-flow improvement, technology utilization, and RCM optimization. She is a trusted strategic advisor and consultant for our clients on the constantly changing healthcare landscape. Stef has her AS in Healthcare Management from UMass Lowell.

Pam Altner - Director of Coding, Compliance, and Education

With nearly 30 years in the industry, Pam is responsible for leading our Coding Department. She has developed a unique set of skills through her various experiences in healthcare that make her an exceptional coding leader and mentor. Pam’s clinical roots makes her interactions with providers both productive and interactive. Her ability to analyze clinical records along with her keen knowledge of coding and billing regulations helps her and her team maintain our client’s compliance and maximize reimbursement. Her credentials include Certified Professional Coder, Certified Orthopedic Specialty Coder, and Certified Professional Medical